Masterclass: How to Select a Target Market and Understand the Pains of your Target Customer
One of the most important decisions startups and corporate innovation groups must make is to select a target market to…
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How Product Managers Can Drive Innovation
During the late ’90s, I met with Kodak in their HQ in Rochester, NY for a consulting project. I was…
Product Manager – Fall in Love with the Problem, not the Solution
One of my favorite Product mantras is, “Fall in love with the problem, not the solution.” For as long as…
The Problem with Product Market Fit (and What to Use Instead)
There is a big problem with the term product market fit. Launching successful products requires a rare combination of market…
Five Lessons from Writing a Best-Selling Product Innovation Book
For the past 20 months, I’ve been working hard on writing my first book, The B2B Innovator’s Map. It’s been…
[Keynote at Particle’s Spectra] The Business of IoT: Building the Right IoT Product
Many companies fail to…
Enterprise Software – A Primer for B2B Product Managers
In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is…
Four Critical Questions to Understand the Needs of B2B Customers
Most companies don’t understand the needs of B2B customers and therefore waste a lot of time and money building products…
The Business of APIs: What Product Managers Need to Plan For
As technology advances, there is constant pressure to release more functionality faster. Through APIs (Application Programming Interfaces), cloud software providers…
Product Leadership: The Four Pillars
People often refer to Product Management as the “everything profession.” In a way, that’s true. We are the hub for…
Demystifying the B2B Innovation Journey – A Map for Product Managers
B2B product innovation is the process of creating new products that generate increased value for your customers and your company.…
