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Enterprise Software – A Primer for B2B Product Managers
In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is…
Four Critical Questions to Understand the Needs of B2B Customers
Most companies don’t understand the needs of B2B customers and therefore waste a lot of time and money building products…
The Business of APIs: What Product Managers Need to Plan For
As technology advances, there is constant pressure to release more functionality faster. Through APIs (Application Programming Interfaces), cloud software providers…
Product Leadership: The Four Pillars
People often refer to Product Management as the “everything profession.” In a way, that’s true. We are the hub for…
Understanding the B2B Innovation Journey – A Map for Product Managers
B2B product innovation is the process of creating new products that generate increased value for your customers and your company.…