How do you define a product positioning that drives sales and informs your roadmap? Find out in this episode of the Enterprise Product Leadership podcast.[Read more…]
How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
Are you involved in innovation theater? In this episode of the Enterprise Product Leadership podcast, I discuss the difficult topic of avoiding innovation theater.
Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation.
Welcome to another episode of the Enterprise Product Leadership podcast
My fantastic guest today is Shannon Lucas, former Executive Vice President at Ericsson and Co-CEO at Catalyst Constellations. She is also a co-author of the #1 Amazon best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well.
Welcome to another episode of Enterprise Product Leadership. I have a great conversation for you on how to build a successful IoT company! I am joined by Eric Simone, the founder, and CEO of ClearBlade; one of my favorite companies building IoT platforms and connected solutions consistently across the edge, cloud, and on-premise environments.
I have a fantastic conversation for you on how to test your business ideas! I am joined by David Bland, an experienced Product Consultant and best-selling author of the book, Testing Business Ideas: A Field Guide for Rapid Experimentation.
Companies are looking at the Internet of Things as a powerful trend that can fuel new revenue opportunities. They see it as an opportunity to leap-frog the competition and significantly grow their revenues. And yet, many companies are failing and growing disillusioned. So how can Product Leaders leverage IoT to discover product opportunities that can take their company to the next level? This is where Design Thinking can help.
In this post, I look at proven Product Management techniques to get a deep understanding of your customer’s problems and then explore how IoT can help you build products that address those needs and are profitable for your company.