Customers Don’t Buy AI. They Buy a Solution to a Problem
Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed…
0
How to Ensure Success with Early Customers: 8 Critical Considerations for B2B Product Managers
When delivering new products to early customers, you need to strike a balance between speed to market and enough functionality…
How to Align Your Stakeholders on the Right Problem to Solve
The best way to increase your chances of success when launching a new product is to ensure you clearly understand…
The Problem with Product Market Fit (and What to Use Instead)
There is a big problem with the term product market fit. Launching successful products requires a rare combination of market…
How Product Managers Can Drive Innovation
During the late ’90s, I met with Kodak in their HQ in Rochester, NY for a consulting project. I was…
Product Manager – Fall in Love with the Problem, not the Solution
One of my favorite Product mantras is, “Fall in love with the problem, not the solution.” For as long as…
Five Lessons from Writing a Best-Selling Product Innovation Book
For the past 20 months, I’ve been working hard on writing my first book, The B2B Innovator’s Map. It’s been…
[Keynote at Particle’s Spectra] The Business of IoT: Building the Right IoT Product
Many companies fail to…
Enterprise Software – A Primer for B2B Product Managers
In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is…
Four Critical Questions to Understand the Needs of B2B Customers
Most companies don’t understand the needs of B2B customers and therefore waste a lot of time and money building products…
