I had a great time as a guest on the Innovation Talks podcast by Sopheon. In this episode, Paul Heller, the host, and I discuss the complexities of innovation in a B2B context, and we dive deeper into examples of what it takes to innovate in hot areas like Energy and Climate.
We also discussed critical topics of my book, The B2B Innovator’s Map, and why product-market fit is a useless metric for innovation. I also explained why aiming for your first ten customers is a more concrete and reliable metric.
In this episode, I also share how I started my career in innovation and talk about some of the craziest applications I’ve had the privilege of working on. This is an excellent conversation for anybody building new Enterprise Software and IoT solutions in a B2B space. I hope you enjoy it!