Your B2B Innovation Journey Starts Here
If you’re reading this, chances are you landed on my site because you’re looking for help. You might feel overwhelmed with the complexity of launching new Enterprise products to market. Or maybe you have spent countless hours searching the web for “the right way” to approach your product, only to find conflicting methods or useless advice.
You might be confused about how to select a target market or how to research the needs of your customers. Maybe you’re frustrated because most innovation and strategy literature focuses on B2C and you are tired of hearing about A/B testing or MVPs since those rarely apply to your Enterprise product.
Whether you’re looking to get clarity on how to approach B2B innovation or you’re looking for field-tested tools and techniques to increase your product’s chance of success, you’ve come to the right place!
My name is Daniel Elizalde. I’m a Product Executive turned Coach and Advisor. I help B2B SaaS and IoT product teams accelerate innovation.
With over 20 years of experience in industries ranging from Manufacturing, Aerospace, Automotive, Telecommunications, eCommerce, and Renewable Energy, I know what it takes to build Enterprise software and IoT products. I’ve done it at startups and big companies alike, including in my role as Head of Products at Stem (AI-powered energy storage startup in Silicon Valley), and VP, Head of IoT for North America at Ericsson.
I’ve also coached companies, big and small, and trained over 1,500 product leaders worldwide through my unique online courses, corporate workshops, and classes at Stanford University.
Throughout my career, I’ve identified the pain points B2B companies experience when bringing new products to market, and I’ve created field-tested frameworks that provide a structured approach to innovation—ensuring you avoid blind spots and can build digital products with confidence.
On my site, you’ll find plenty of free resources to get you started, including frameworks, templates, articles, talks, and my podcast. You can take the next step by exploring my book, training courses, workshops, and advisory services for Climate Tech product teams.
I know that innovation can be daunting, and it’s not for the faint of heart. Believe me, I’ve been there. The good news is you don’t have to do it alone. I’m here for you and will guide you every step of the way.
Ready to get started?
Join my mailing list below for the best content to support your B2B innovation journey.
I’ll talk to you soon!
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Note: The views expressed on this site, including articles, podcast episodes, and courses, are my own. They do not represent the views of any of my employers, current or past.