Hi, I'm Daniel Elizalde
I'm a Product Executive & Coach helping Product Leaders and their teams drive innovation in B2B Enterprise and Industrial products.

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Product Management for Enterprise and Industrial solutions – I’ve been in your shoes
With over 20 years of experience in industries ranging from Manufacturing to Aerospace to Energy and more, I know what it takes to build Enterprise and Industrial products. I’ve done it at startups and big companies alike, including in my role of Head of Products at Stem (an energy storage startup in Silicon Valley), and my role as VP, head of IoT for North America at Ericsson.
I’ve also coached many companies, big and small, and I’ve trained over a thousand Product Leaders around the world via my online courses, corporate workshops, and my classes at Stanford University.
My focus is on helping B2B Product Leaders uplevel their teams on what it takes to build successful enterprise and industrial solutions with a special focus on SaaS and IoT.
Throughout my career, I’ve observed a set of patterns every company starting with IoT struggles with. That’s why I created the IoT Decision Framework, a structured approach Product Leaders can use to avoid blind spots and drive connected products with confidence.
Today I teach this framework to companies around the world through my online courses and at Stanford University.
I’ve trained over 1,200 professionals from some of the top IoT companies in the world on how to make sense of IoT and how to work with their teams to gain alignment, influence, trust, and ultimately launch successful IoT products to market.
I understand how complicated and confusing IoT is. That’s why I’ve created a lot of resources to help you on your journey. You can learn about my IoT Decision Framework and courses below.
You can also get a lot of insights for PMs via my blog and my Enterprise Product Leadership podcast.
You can check out many of the articles and podcasts where I’ve been featured.
And you can learn more about me and keep up to date by following me on LinkedIn and Twitter.
Note: The views expressed on this site, including articles, podcast episodes, and courses are my own. They do not represent the views of any of my employers, current or past.
The IoT Decision Framework
Learn a step-by-step framework, designed for Product Managers, that helps you define, communicate, and drive your product vision forward.

Online Course - The IoT Product Manager Certificate Program
My IoT Product Manager Certificate Program is the only learning program specifically designed for IoT Product Managers.
Through this self-study online course, you will learn a structured framework to confidently manage any IoT product. You will also learn to identify costly blind spots in your IoT product strategy and roadmap.

In-person Courses at Stanford University
My in-person IoT courses at Stanford Continuing Studies, based on my IoT Decision Framework, focus on how to manage the complexity and risk that IoT products present. You’ll gain hands-on experience and exposure to real-world IoT situations.
Click on these options to learn more about each course, including when enrollment opens.