Launching on June 14th!
Download chapter one of
The B2B Innovator’s Map
Learn a step-by-step framework to get from idea to your first ten customers. Discover profitable opportunities, reduce uncertainty, and build digital products customers are eager to buy!
The B2B Innovator’s Map Is Your Practical Guide to Accelerate Your B2B Innovation Journey
Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don’t satisfy a market need, so customers don’t buy them.
The B2B Innovator’s Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.
By following this map, you’ll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.
For each stage, you’ll learn actionable tools and techniques to help you understand your market and your customers’ needs, with proven methodologies to verify your solution’s market potential—for customers and investors alike.
Whether you’re a B2B strategist, product manager, investor, or founder, The B2B Innovator’s Map is your accelerated guide for bringing profitable products to market.
Note: Book launches on June 14th, 2022, but you can download a free chapter today!
What top B2B leaders are saying
About the Author
Daniel Elizalde is a Product Executive with over 20 years of experience leveraging emerging technologies to drive product innovation in industries such as climate tech, eCommerce, manufacturing, telecommunications, automotive, and semiconductors.
Daniel has held various leadership positions, including VP, Head of IoT at Ericsson, Head of Products at Stem (AI-powered energy storage company in Silicon Valley), and Instructor at Stanford University.
As a Product Innovation Coach, Daniel has trained and advised over 1,500 product professionals around the world on how to take their ideas to market. Daniel is also a mentor at Greentown Labs, the largest climate tech accelerator in the US, helping startups address some of the world’s most pressing challenges.