Rich Mironov – Full
“Building successful technology products for enterprises (B2B) is dramatically different from consumer tech (B2C) products. Much of the popular writing…
Neeraj Mathur
“The best lessons and insights come from people who have been in the trenches, led from the front, and have…
Vishwesh (Vish) Pai, Sr. Director of Product Management at ServiceNow
“Daniel is a good friend and fantastic advisor on building products for B2B businesses. I had the great fortune to…
Cesar Gamez, VP of Systems R&D, NI
“This book is a must-read for anyone working with B2B and innovative enterprise products who wants to accelerate their success.…
Katie Geusz
“Daniel’s expert insights break the complex and daunting process of B2B innovation into clear, actionable steps. Climatetech startups developing enterprise…
Bill Schmarzo
“Daniel brings a pragmatic, step-by-step, real-world-based framework for corralling innovation to not only win over those first 10 customers but…
Wayne Irwin, Vice President of Operations, Ericsson
“In The B2B Innovator’s Map, Daniel provides a wonderfully simple and easy-to-follow guide for launching new enterprise software products. If…
Miguel Morales, IoT Sales and Product Lead, Microsoft
“In today’s fast-paced world of software product innovation, where everything is possible and ‘starchitects’ hold sway, it is so easy…
David Bland, Coauthor of Testing Business Ideas
“Daniel has a unique blend of lean experimentation skills combined with both the worlds of software and hardware. He iterates…
Eric Simone, Co-Founder and CEO at ClearBlade, Inc.
“Fabulous real-world examples from a person who has been there, done that. Daniel Elizalde has created an excellent guide for…
Tendayi Viki, Author of Pirates In The Navy
“With this book, Daniel Elizalde has crafted a much-needed guide on how to build a B2B business from scratch. Building…
Rob Fitzpatrick, Entrepreneur and Author of The Mom Test
“A beautifully clear and coherent guide to the murky early days of building enterprise products. Elizalde has done a wonderful…