“Building successful technology products for enterprises (B2B) is dramatically different from consumer tech (B2C) products. Much of the popular writing on product strategy, innovation and scale-up assume simpler consumer-focused markets where our buyers are also our users; sales cycles are short; problems have a human face; and no single customer dominates our quarter’s revenue.
Daniel Elizalde is a 20-year veteran of enterprise product innovation and market success. In “The B2B Innovator’s Map,” he takes us through the strategies and complexities of understanding the pains and delivering value to not just one customer – who may have unique problems – but our first ten customers. This sets the stage for the growth and massive profitability that our companies need.
This is a book that every B2B strategist, product manager, investor and company founder needs.“