I was very excited to speak at the Lean Product & Lean UX Silicon Valley virtual meetup, where I discussed how Product Leaders could drive product innovation with emerging technologies.
This was an incredibly exciting talk for me for several reasons. For one, I had the opportunity to share some of my best practices around Product Leadership with emerging technology.
But also, because the Lean Product & Lean UX meetup in Silicon Valley is one of my favorite meetups. I’ve been following it for a long time, and I was honored to speak on the same stage as some of the product leaders I admire, including Alex Osterwalder, Dan Olsen, David Bland, and Geoffrey Moore, to name a few. This was an inspiring event, so I hope you enjoy the recording!
We live in an exciting time where new technologies like IoT, 5G, AI, and edge computing promise to shape the world. But as a Product Leader, how do you stay away from the hype and incorporate these emerging technologies into your roadmap to impact your bottom line?
In this presentation, I discuss that and much more. Watch the video recording of the event. I hope you enjoy it!
Talk description
The previous decade saw incredible advances in technology. Cloud computing, smartphones, and broadband connectivity are a few examples of technologies that started just a few years ago, and yet, they are now part of the standard toolset we use to build our products today.
This new decade will see even faster innovation, fueled by the widespread adoption of emerging technologies like the Internet of Things (IoT), Artificial Intelligence (AI), Edge Computing, and 5G. As Product Leaders, it’s time to stop talking about “the future” and start focusing on the next generation of innovations we can build today.
In this talk, Daniel Elizalde will share practical insights on what it takes to build commercial solutions using these cutting-edge technologies. You will learn useful principles that go beyond the technology itself and give you a holistic perspective on what it takes to succeed in the era of IoT, 5G, and AI.
In addition to discussing how to create customer value with emerging technologies, Daniel will also discuss the challenges Product Leaders face when incorporating these technologies in their roadmap in both startups and large corporations.
8 Comments
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Great topic and great points Daniel as usual. One central theme here is how to solve customer problems using advanced solutions that are profitable to build and operate. In the industrial space this tension is a clear hurdle to going beyond prototype to scalable applications. From the customer’s view these types of critical problems suggest that solutions should be centered in-house not at a vender. This creates an interesting tension between the system integrator and customer: where will the majority of value from this transition reside? With the intergrator, or with the customer? These are the kind of issues that may drive M&A strategies. Your thoughts Daniel?
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Author
Thanks for your kind words, Thomas. You ask a great question that’s at the center of digital transformation for many companies. They see the need to evolve by leveraging digital technologies, but they don’t have the skills to do it. I’ve noticed that smaller and medium companies are usually more agile and can work directly with new technology vendors to get systems up and running. The scale is less of a concern because they are small companies, so they don’t need to expand worldwide yet. With bigger companies, I’ve seen that system integrators have the ultimate say of which technology to use and how to implement it. System integrators have a seat at the table when these big companies discuss their problems and, therefore, can be part of proposing the solution.
This scenario forces product companies to rethink our GTM strategy and determine who is genuinely our customer. If you are selling to small and medium companies, then probably the end-user is your customer. But if you are selling to large industrial enterprises, the system integrator is most likely your customer. This decision has a massive impact on your roadmap because, all of a sudden, you need to focus on solving the problems (and selling) of the SI and not the end customer.
In this case, I see M&A strategies where medium companies decide to acquire small technology players to gain their missing skillset. On the other hand, I see system integrators doing M&A and buying smaller technology providers so the SI can have a broader portfolio to offer to their customers.
What do you think?
Daniel-
I think you have hit the nail on the head. When scale is needed for profitability there will be both vertical and horizontal intergration opportunities, depending on the scenario. With many companies reportedly stuck at prototype stage I would think the appetite for buying would start very soon. Seems product managers may find their customers interested in the whole company.
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Thank you sir for your important Thoughts sharing with us.
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It’s a great topic!
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I was just registering on Eventbrite but realise it’s past midnight for me UK time.
Is there any other event in morning Pacific timings?
Date And Time
Fri, August 14, 2020
1:00 AM – 3:00 AM BST-
The event will be recorded. If you register, you’ll have access to the recording once it’s available (usually within a couple of weeks).
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Glad to be part of the call thanks
