My new course “How to Bring IoT Products to Market” at Stanford Continuing Studies teaches Product Managers how to successfully bring IoT products to market by leading and influencing cross-functional teams inside and outside your organization.
This course is the perfect complement to my IoT Product Management Certificate Program.
- What: Course – How to Bring IoT Products to Market
- Where: Stanford University
- When: January 28 to March 11, 2019
- Registration opens on: Dec 3rd, 2019
Special bonus: This edition of the course includes a special guest lecture by my friend, mentor, and Product Management expert Rich Mironov.
One of the most common causes of failure for IoT (Internet of Things) products is not having strong product managers who understand the complexity of bringing IoT products to market—product managers who can guide organizations through design, development, go-to-market planning, and services implementation.
IoT products require product managers to navigate and coordinate many more internal and external groups than non-IoT products.
IoT products have more technology layers, including device hardware, device software, networking, cloud platforms, and cloud applications, as well as additional operational complexities such as field installation, remote monitoring, and complex partner ecosystems.
In this course, you will learn how to most effectively work with executives, designers, data scientists, engineering, sales, business development, customer success, and services to bring your product strategy to market.
Students with related backgrounds such as engineering, design, marketing, or business will also find this course extremely useful.
Who is this course for?
This course is for Product Managers and Product Leaders tasked with building an IoT solution at their company.
Leaders from other departments will also benefit from this course since the goal is to create a shared understanding of what it takes to bring an IoT product to market, and that includes all departments within your company.
How is this course different from your other courses?
Both my IoT Product Manager Certificate Program (online) and the course “Product Management for the Internet of Things” (BUS-145 at Stanford) focus on developing an IoT Product Strategy.
A solid strategy is a key element for success, but it’s not the only one. Many companies have a solid strategy, but they are no able to implement it internally. That’s what this new course is all about.
In this course, I’ll focus on creating alignment within your organization to make sure you can drive forward the full lifecycle of your product.
In short, my previous courses are about strategy and they are “outward” focus. This course is “inward” focused to help you get the work done within your organization.
Will I get access to your IoT Product Managers community on Slack?
Yes. Every professional who attends any of my courses (online and in person), as well as my corporate clients, receive an invitation to join my exclusive Slack community for IoT professionals.
This is an added bonus of taking the course since you’ll be able to connect with hundreds of IoT professionals from around the world who are going through the same challenges you are.
I am an aspiring PM, is this course for me?
If you are interested in a career in IoT Product Management, this course can really help you. Although I won’t cover any PM fundamentals, this course will give you a taste of what it means to be a strategic Product Manager and will give you a perspective into the interpersonal abilities every PM needs in order to drive Products forward.
Are your previous courses a pre-requisite for this course?
No. All my courses are designed to be complementary to each other. You’ll get the most knowledge if you take all the courses, but it’s not necessary. Each course stands on its own and will give you all the necessary knowledge and tools you need.
Will this course be available online?
For now, this course is not available online. There are two ways to learn this material:
- Join me at Stanford
- Or bring this course as an on-site workshop for your organization
Please contact me if you are interested in bringing this course to your company. I look forward to working with you and your team.
Here’s What Students Are Saying About My Stanford Courses
Kudos to Daniel’s IoT courses at Stanford Continuing Studies “Product Management for IoT” class! It was thought-provoking, insightful, and well structured using Daniel’s IoT Decision Framework.
David W. – Product Manager, San Francisco
Daniel’s class was very well designed and expertly executed.
Varsha K. – Software Engineer, Bay Area
As a professor Daniel really shines. He shows an incredible amount of passion in making sure his students learn and takes the time to connect with every single student to better understand what they want out of his class.
Akhil B. – Business Development Exec, San Francisco
Can’t Make It to Stanford?
Explore other training options including online courses and in-person workshops at your company. Learn more about my IoT training and consulting options.