Subscribe to the podcast on iTunes | Android | Stitcher | Spotify
Episode Details – Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore
It is no exaggeration to say that Geoffrey’s books have molded my product career throughout the years.
From Crossing the Chasm to Inside the Tornado, Dealing with Darwin to Zone to Win — his deep insights into how the B2B market works have been a critical component of how I approach product strategy and innovation. This is why I’m so excited to have Geoffrey on the show today.
In this episode, you’ll get answers to key innovation questions such as:
- How an enterprise’s structure needs to adapt to drive innovation
- How leaders should incorporate technology trends (such as AI, IoT, and 5G) into their product innovation roadmap
- Why so many B2B products die during the pilot stage
- Why your platform strategy will never work
This is a very insightful episode. I cannot wait for you all to tune in and learn just as much as I did from this conversation with Geoffrey Moore!
About Geoffrey Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies that have come to prominence from the past decade. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.
Topics We Discuss in this Episode
- About Geoffrey’s career background and the work he is currently doing today
- The four organizational zones that companies need to have to drive innovation (as outlined in his new book, Zone to Win)
- Why there is a massive need for organizations to drive innovation in an accelerated and repeatable way (and the ways that sometimes prevent them from doing so)
- How Geoffrey has helped leadership teams to understand that there needs to be an investment in all four of these zones to innovate successfully
- The challenges you’ll face in the process of innovation and how to persevere through them
- How leaders should incorporate technology trends (such as AI, IoT, and 5G) into their product innovation roadmap
- What a “whole product” means and why it is important
- How to graduate past the early market
- The difference between horizontal products and vertical products
- Why you should start with the application dynamic before transitioning to the platform dynamic
- The key to a successful partnership
- The difference between a product vs. a solution
- Where a small company has an advantage over a big company
- Why so many B2B products die during the pilot stage and Geoffrey’s advice to product leaders
Product Leader Tip of the Week
How do you approach innovation in this era of high uncertainty? Start with customers who have the deepest pain and are desperate to find a solution. That market might not be huge, but it’ll help you figure out your solution so you can scale later.
To Learn More About Geoffrey Moore
- GeoffreyAMoore.com
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore
- Zone to Win: Organizing to Compete in an Age of Disruption, by Geoffrey A. Moore
- Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, by Geoffrey A. Moore
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets, by Geoffrey A. Moore
Related Resources:
- DanielElizalde.com/Template — Download Daniel’s free IoT Product Strategy Template here!
Want to Learn More?
- Sign up for my newsletter at DanielElizalde.com/Join for weekly advice and best practices directly to your inbox!
- Visit DanielElizalde.com/Podcast for additional information, show notes, and episodes.
- Subscribe on Apple Podcasts, so you don’t miss out on any of my conversations with product and thought leaders!