Many companies fail to develop successful products, not because they lack the technical skills, but because they build products that customers don’t want to buy.
The key to building the right IoT product is having a clear path to understanding your customer’s needs and validating your potential solution to ensure it meets those needs.
Below you’ll find my talk at Spectra, Particle’s User Conference. I had the opportunity to chat with Lauren Lund, Particle’s VP of Marketing.
In this talk, I discuss how to apply key concepts included in my book, The B2B Innovator’s Map to build the right IoT product as fast as possible.
I also discuss using the IoT Decision Framework as the anchor when working with your teams in the Solution Planning stage of the innovation journey.
This is a very insightful conversation that you don’t want to miss!
Also, you can watch all the other conference sessions here.
