Learn the frameworks I use to lead B2B innovation
For more than two decades, I’ve led product strategy and innovation across B2B SaaS, IoT, and climate-tech companies — from early-stage startups to global enterprises.
Through that experience, I developed a practical, repeatable approach to managing the uncertainty of early-stage product innovation.
That approach became the foundation for my best-selling book, The B2B Innovator’s Map — and the core of my course, Mastering B2B Product Innovation, taught in partnership with Pragmatic Institute.
I’ve used this material to advise dozens of companies of all sizes, helping their teams build alignment, reduce risk, and accelerate innovation with confidence.
Mastering B2B Product Innovation
A course for product leaders ready to drive meaningful innovation
Building innovative B2B products is hard — especially when you’re navigating complex markets, long sales cycles, and multiple stakeholders.
This course gives you a practical roadmap for reducing uncertainty, aligning your team, and increasing your odds of success.
You’ll learn how to:
- Identify and test your riskiest assumptions before investing heavily.
- Build alignment across executives, product, sales, and engineering.
- Move from idea to validated opportunity with confidence.
- Create a step-by-step innovation process that fits your company’s reality.
This program is ideal for:
- Product leaders and executives driving new product or market initiatives.
- Innovation teams looking for structure and focus.
- B2B organizations wanting to turn experimentation into measurable outcomes.
Course format:
Over 7 hours of online, self-paced lessons, case studies, and actionable frameworks that you can apply immediately to your business.
Taught by:
Daniel Elizalde — Product Executive, Author of The B2B Innovator’s Map.
“This class, along with the B2B Innovator’s Map, has been an absolute game-changer for me. It equipped me with invaluable tools and templates that have significantly improved my ability to communicate effectively with internal stakeholders like engineering and sales teams throughout the product development journey.
Thanks to this class, I’ve been able to foster greater organizational alignment, set tangible success criteria, and ultimately increase the likelihood of commercial success.”
-Susan Peterson – Product Executive & Board Advisor
“As a product manager, this course helped me become not only a better leader within my organization but also a better product manager overall.”
– Gwendoline Tuma – Director of Strategy
“Thank you, Daniel, for this amazing program, and I highly recommend emerging product leaders take this course to effectively build smart, connected solutions that solve customer problems.”
-Dhishan Kande – Director of PM