Free Workshop – Demystifying B2B Product Innovation


Demystifying B2B Product Innovation

How to build products customers need, and your leadership team is eager to support.

With Daniel Elizalde.

For most companies, product innovation is a black box, resulting in frustrated Product teams and millions of dollars wasted on products that nobody needs.

And if you are like most Product people I know, you’ve spent countless hours online trying to piece together a better approach, only to find that most Product Management and innovation resources are for B2C.

But it doesn’t have to be like this.

Join this free, 60-minute workshop to learn The B2B Innovator’s Map, an actionable, step-by-step, B2B-focused process to lead your team out of uncertainty, win the trust and support of your Leadership team, and increase your product’s chances of success.

You can attend this free, 60-min workshop on one of these dates:

  • Tuesday, February 27, at 10 am CST, or
  • Wednesday, February 28, at 2 pm CST, or
  • Thursday, February 29, at noon CST

Here’s a sample of what you’ll learn during this free event


→ 5 characteristics of an effective product innovation process

→ The six stages of the B2B Innovation journey to bridge the gap from idea to your first ten customers

→ The five components of a well-defined target market so you can focus on the right customer

→ How to identify the four types of B2B user and their role in the enterprise customer lifecycle

→ The three critical areas you must test for to reduce the risk of building the wrong product

Who is this for?


If you are a B2B Product Manager, Leader, or Innovator who:

→ Is frustrated trying to piece together an approach to building new B2B products, but all you find is advice for B2C.

→ Is tired of building one-off solutions that no other customer needs. But you are not sure how to break the cycle.

Wants to escape from a “fire, fire, aim” approach to innovation. But you struggle to convince stakeholders about why (and how) to engage with customers.

This free workshop is for you!

“Daniel Elizalde has created an excellent guide for anyone navigating the treacherous waters of building enterprise software. I wish I had The B2B Innovator’s Map 10 years ago, it would have saved me from lots of pain!

-Eric Simone, CEO at ClearBlade

“Companies developing enterprise software will especially appreciate his advice for navigating complex stakeholder dynamics and his framework for investing time and effort where it matters most.

-Katie Geusz, Sr Director of Programs at Greentown Labs

“Building a B2B business can be a challenging undertaking, but Daniel is a world-class expert on the topic. Future B2B entrepreneurs are lucky to be able to tap into Daniel’s expertise and to have The B2B Innovator’s Map to guide them toward their first ten customers.”

-Tendayi Viki, Author of Pirates In The Navy

Got Questions? I’ve Got Answers


Is this workshop actually live?

Yes, it is! I’ll be presenting live. You’ll be able to interact with me and ask questions.

I’m not sure this workshop is for me. Can you explain who this is for?

If you are a Product Manager, Product Leader, or Innovator working on a new enterprise software or IoT solution in a B2B context and you are looking for a step-by-step approach to reduce risk and align your stakeholders, then this workshop is for you!

We are already building our product. Will I learn anything new here?

Yes! You’ll learn the various stages of the innovation journey and the gates to move from one stage to the next. You can use that knowledge to ensure your team hasn’t skipped any critical steps. Your ability to catch problems early can be the difference between a successful and a failed product.

What happens if I can’t make it live?

I highly recommend you attend live to participate in the Q&A session. Plus, you don’t want to miss out on the special bonuses I’ll offer during the live session. But if you can’t make it live, I understand. Just make sure you register so you can get access to the event recording.

Will there be a chance to ask questions during the workshop?

Yes! There will be a live Q&A session at the end of the workshop. Please bring all your questions, and make sure you make it to the live event!

Is this really free?

Yes, the workshop is absolutely free. During the event, I’ll share how we could work together to accelerate your B2B innovation journey. But regardless of whether we work together, I promise you’ll get a lot of value from the event, so you’ll be glad you attended.

A note from Daniel…

(your personal guide through the B2B Innovation Journey)

Early in my PM career, I built a failed product. It was devastating to put so much effort into building a fantastic technological solution to a problem nobody had.

Looking back, I can clearly see where we went wrong. But back then, I didn’t have the knowledge or the tools to navigate the innovation journey.

After this failed launch, I made it my mission to understand how to reduce the risk of building new B2B products. And I’ve spent the last 20 years working to figure it out.

After several product executive roles and working with thousands of PMs as a trainer and coach, I’ve distilled my years of experience into my book, The B2B Innovator’s Map, and into this workshop.

I’m very excited to share everything I’ve learned so you can avoid the same pitfalls and gain the confidence to lead your company through the innovation journey.

I hope you join me in this live event. I’m looking forward to seeing you there!