I’m very excited to share with you my interview in Stacey’s IoT Podcast. Stacey Higginbotham and I had a great conversation on what it takes to bring IoT products to market and how to tackle some of the most common challenges IoT product companies face today.
In case you don’t know Stacey, she has been covering technology for major publications for 15 years. She is an expert and influencer when it comes to the Internet of Things and technology in general. Her podcast is one of the most popular IoT shows out there.
From Stacey’s IoT Podcast show notes
“This week’s guest is Daniel Elizalde, who teaches IoT courses at Stanford on IoT product management. Elizalde offers his advice on how to develop a connected product from the hardware all the way to the service.
In our conversation, he shares common mistakes, does a deep dive into risk management as part of our security discussion and provides a framework for companies trying to “add some IoT” to their business. It’s a helpful listen.”
The first half of the podcast includes discussions on Eero’s new gear and ransomware in IoT. My interview starts in minute 29:54 in case you want to skip ahead. =)
In this interview, I share with Stacey the details of my IoT Decision Framework and I elaborate on how I use it to advise companies looking to build IoT products. Then, I elaborate on one of the main challenges I see with new companies starting their IoT journey.
The challenge is that they often think about technology first, as opposed to the need they want to solve for their customers.
Companies start pouring time and money to developing an internet-connected solution, without having a clear strategy on how to proceed, how this connected product will support their overall company strategy, or how they will manage the complexities of deploying and maintaining devices in the field.
Don’t miss this episode of Stacey’s IoT podcast to hear my approach to crafting a product strategy and preventing companies from going into the expensive route of creating an IoT product that nobody wants to buy.