Some time ago, a few articles began describing the Product Manager as the “CEO of the Product”, and this concept really took off. However, using this analogy can hurt your chances at getting a new Product Management job, establishing rapport with colleagues, and succeeding in your role. Read on to discover why…
Prioritizing features is at the core of the Product Manager’s job. And yet many PMs prioritize based on gut feel, or on the needs of the loudest person at the table. In this post, I explain how to use a scorecard to align all stakeholders on which features to prioritize in your next release. This scorecard approach ensures you remain focused on your customer satisfaction and company strategy, while reducing risk.
Feature prioritization is one of the most important jobs of a Product Manager. Yet it continues to be one of the most difficult and debated topics in the community. So let’s take away the confusion and start with the #1, most simple rule that should guide your feature prioritization.
As a Product Manager, quality should be top of mind. But how do you know you have a quality product? In this post, I talk about the importance of having a clear definition of quality, and some of the metrics you need to ensure success. [Read more…]
Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers. She is also the co-founder of Mind the Product, one of the top resources for Product Managers worldwide. In this interview, Janna shares unique insights, advice, and resources for Product Managers based on her deep experience as an entrepreneur, thought leader, and practitioner.
What does it really mean to be a “Technical” Product Manager? And how is it different from just a Product Manager? In this post, I share the difference between these titles plus key Do’s and Don’t’s to help you succeed as a Technical Product Manager.
Greg Westrick has over 20 years of experience in digital commerce, consistently developing top performing teams that deliver client success at companies such as Volusion, Oracle, Art Technology Group, marchFIRST, and CompuServe. He is an accomplished leader and mentor. In this article, Greg shares his unique take on what Sales Leaders expect from Product Management.
Rich Mironov is a serial entrepreneur, including as founder/CEO, VP Product Management and VP Marketing, as well as go-to-market strategist and agile “product guy”. Rich is a veteran of six tech start-ups and dozens of consulting engagements. Since 2006, he’s provided full-time and interim consulting/mentoring to large and small technology companies.
Jeff Lash is Research Director, Product Management at SiriusDecisions. His expertise not only as a seasoned practitioner, but also as a researcher, gives him a unique perspective about the current state and direction of the Product Management profession. [Read more…]
Josh Duncan is a seasoned Product Executive, mentor, and speaker. His experience working for Fortune 500 companies, as well as start-ups, gives him a unique perspective on the product lifecycle and on what it takes to create disruptive products. I’m very excited to have him as my first guest of the Product Mentorship Series! [Read more…]
Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership, and discover key skills that can take your career from good to great.
Trying to predict the future is very hard. In this post, I share several approaches to innovation that can help you anticipate what’s coming and provide a compass to steer your products in the right direction. Let’s take a closer look. [Read more…]