My new book for B2B Product Leaders is coming out this Summer! Join the waiting list to be notified when the book is out.
With all the complexities of launching B2B products, how do you avoid innovation theater or becoming another statistic of products that fail?
That’s why I’m writing this book.
You’ll learn a step-by-step framework that includes:
- Why focusing on your first 10 customers is a more robust metric than chasing an abstract “product-market fit.”
- How to align with your leadership team on the support you’ll need to drive progress from idea to your first 10 paying customers.
- How to understand your customer’s pains in a B2B setting.
- How to test your hypothesis to know if your product is desirable, feasible, and viable (with techniques that work in B2B).
- How to select the best B2B business model for your new product and how to validate it with real customers.
- How to work with partners at every stage of your product’s lifecycle.
If you are a product leader developing B2B solutions that drive new value for your customers and your company, this is a book you can’t miss!
Join the waitlist today to receive updates and insider tips. You’ll also join over 6000 product leaders who receive my weekly newsletter with my latest articles and podcast episodes. No spam. You can unsubscribe at any time.