As a Product Manager, you need to clearly explain product requirements to Engineering, Sales, Product Marketing, UX, and Executives. But hand-waving and white-boarding often lead to confusion and misinterpretation. In this post, I explain how to use mockups to bridge that communication gap—so you can quickly align stakeholders on your product vision, reduce misunderstandings, and minimize revisions.
Some time ago, a few articles began describing the Product Manager as the “CEO of the Product”, and this concept really took off. However, using this analogy can hurt your chances at getting a new Product Management job, establishing rapport with colleagues, and succeeding in your role. Read on to discover why…
Prioritizing features is at the core of the Product Manager’s job. And yet many PMs prioritize based on gut feel, or on the needs of the loudest person at the table. In this post, I explain how to use a scorecard to align all stakeholders on which features to prioritize in your next release. This scorecard approach ensures you remain focused on your customer satisfaction and company strategy, while reducing risk.
Feature prioritization is one of the most important jobs of a Product Manager. Yet it continues to be one of the most difficult and debated topics in the community. So let’s take away the confusion and start with the #1, most simple rule that should guide your feature prioritization.
As a Product Manager, quality should be top of mind. But how do you know you have a quality product? In this post, I talk about the importance of having a clear definition of quality, and some of the metrics you need to ensure success. [Read more…]
Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.
Your product’s onboarding experience matters, probably more than you think. A great onboarding experience can increase product adoption, decrease support costs, and decrease sales and marketing costs…all of which contribute directly to your bottom line. So where should Product Managers start, and what are the ingredients of a great onboarding experience? In this post, I share the business case for investing in onboarding, guidance on how to improve your product’s onboarding experience, and great examples from real world products.
Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers. She is also the co-founder of Mind the Product, one of the top resources for Product Managers worldwide. In this interview, Janna shares unique insights, advice, and resources for Product Managers based on her deep experience as an entrepreneur, thought leader, and practitioner.
In today’s cloud computing world, many Product Managers will be faced with the decision of whether to open an API to their users. Open APIs have many advantages, but they also bring significant business challenges. In this post, I describe key benefits and challenges of open APIs, and why Product Managers should treat an open API as its own product instead of as a feature. [Read more…]
What does it really mean to be a “Technical” Product Manager? And how is it different from just a Product Manager? In this post, I share the difference between these titles plus key Do’s and Don’t’s to help you succeed as a Technical Product Manager.
Greg Westrick has over 20 years of experience in digital commerce, consistently developing top performing teams that deliver client success at companies such as Volusion, Oracle, Art Technology Group, marchFIRST, and CompuServe. He is an accomplished leader and mentor. In this article, Greg shares his unique take on what Sales Leaders expect from Product Management.
Rich Mironov is a serial entrepreneur, including as founder/CEO, VP Product Management and VP Marketing, as well as go-to-market strategist and agile “product guy”. Rich is a veteran of six tech start-ups and dozens of consulting engagements. Since 2006, he’s provided full-time and interim consulting/mentoring to large and small technology companies.